Endeavor

One of the key components of being a Supernaut is your Endeavor. What is an Endeavor? It is a project, a goal or undertaking at which you wish to succeed.
For the purposes of this particular page, Endeavor is generally considered some sort of profitable venture, since the majority of people would consider success to include some sort of financial abundance and running a business is usually the best way to achieve that; but any Endeavor at all can benefit to some degree from the following process.

A Supernaut is driven to succeed at their Endeavor, no matter what it may be. Most people have multiple Endeavors; perhaps not all will succeed, the important thing is to keep trying, correct your mistakes and persist in your efforts.

How to Build your Endeavor from the ground up.

Come up with a good idea. If your Endeavor is something other than a profitable business, then this is the fun part, the shy is the limit! But if your Endeavor is to get rich running a business it isn’t that easy. While it may be fun to consider something that you love to do, to be successful in a business you also have to consider putting fun aside and figuring out what makes money. Painting a house isn’t always a lot of fun, but if you have the tools and ability, you could certainly start a profitable business. Not a lot of people make it big flying a kite or playing video games, but some do nonetheless, so there are exceptions to this rule.

Small Steps are Better than no steps. Oftentimes before you can get your dream job, you will have to do some work that you maybe wouldn’t have chosen specifically to do, but wasn’t really all that bad and made you some good money too. If you want to be the CEO of a company, you need to start a bit lower down the ladder so you know how it’s done.

Get started as soon as possible. Dive right into business. Don’t wait to get all the paperwork and permitting etc. finished when you are getting started. The powers that be don’t care about taxes and legalities until you are actually making money. Too many people get caught up in technicalities they didn’t really need to worry about and lose sight of the goal, get discouraged and quit. In reality, a lot of paperwork and legalities can wait until you are actually making money. Don’t let red tape discourage you, it can be a paper tiger that can be dealt with later, not to let your other tasks be neglected or your timeline delayed. Know when you can ignore them but don’t break the rules.

Getting paid. Unless you plan on getting paid only in cash, (which is fine at first and actually works well for some endeavors), your first big thing is to get a bank account. With this you can accept checks and ultimately credit cards as well with a merchant service. Once you have a bank account you can use, either personal or business, it opens up a lot more options for you.

Have a plan. You have to have some sort of idea what you are going to do when you finally get a paying client. What do you say to them? How do you process their order or job? You may have to keep track of each step along the way to make sure it is done properly. Develop an SOP or Standard Operating Procedure for dealing with clients, jobs, orders and literally everything else. Your SOP is merely a flow charter or steps to take in every facet of your Endeavor. Oftentimes you can find software that is already designed to do everything for you provided it is relevant to your endeavor. You want things to be as smooth running and efficient as possible. One way of doing this is to have ‘boilerplate statements’ or a script written out to use as standard answers for questions and a standard way of communication with clients. This makes the speaker sound more confident and is less likely to miss giving or receiving key information. For example, when a you answer the phone, you answer it a certain way every time. Anticipate what your client may ask or say and have a response ready.

Find clients and help them find you. This isn’t always as easy as you want want it to be, but persistence pays. Finding clients can be easy or difficult depending on your endeavor. A house painter can just drive around until he sees a house that needs paint. Each endeavor will have it own specific type of client who can be found in different ways. It’s important to know who your clients are and where to find them. here is no question that you have to put yourself out there if you ever want people to find you. Print ads work sometimes, but some can be ridiculously expensive and take 5 years or more to pay off from the clients received. Getting into search engines is at the top of the list, the biggest first. Get a presence in every social media network you can. Create social media groups that would attract potential clients and use that as a marketing honeypot.

The Pitch. So you found a potential client. What do you do? What do you say? How do you approach them? How do you instill confidence in them if they are even interested in what you have to offer? This is where boilerplating comes into play. Its just the use of a script to help you stay in control of the sale. Boilerplating is actually kind of fun for me. You get to design exactly what is said in every situation you might encounter from initial introduction to final goodbye. Each statement is specifically designed to get as much information to the client as quickly and efficiently as possible. Boilerplating also allows you to get the conversation back on track with chatting or meandering clients, helping you to avoid omissions or errors caused by distractions. With boilerplating you will have the perfect answer for every situation laid out, allowing you to sound calm and cool no matter what happens, instilling confidence in the client. This doesn’t mean you have to stick to the script all the time, in fact once you know it, you can consider it a general guideline of what needs to be said. As long as you get said what is supposed to be, varying how it is said isn’t necessarily bad.

Handouts. It may sound cheap or cheesy, but having a brochure, business card, logoed pen or something like that is very important if you want the client to contact you. Without some sort of physical item they can use to be reminded and to contact you through, the chances of hearing from them again are nil.

The Job. Do it right and to the best of your abilities. Stand by your work, fix your mistakes.

Retain the client. A happy client is a repeat client. Keep in touch with them in various ways, constant reminders that you are there can be good. A multifaceted approach to contacting for reorders is ideal. Email is quick and cheap. Phone call is is very personal and endearing can provide a quick order but can take up the most time. Snail mail is great to send out mass mailings periodically to keep you fresh in the receivers mind.

Actually make money. Don’t work for free, don’t be afraid to overcharge for your services. Seek out clients who can easily afford you.

Always seek out new clients. You will have a certain amount of turn over with a periodic purchaser, and will definitely need tons of new clients with a one time purchase model. You must always be exploring ways of bringing in new clients, it is the lifeblood of any business. If you aren’t growing you are dying.

Rinse and repeat. Make your process easy, repeatable, efficient and error free. Deliver on your obligations.

“‘Tis better to be silent and be thought a fool than to speak and remove all doubt.”

Abraham Lincoln